Res has designed and developed over forty brand value propositions across a range of disease areas. We can update and optimise your existing value propositions, or build a new proposition based on your brand data and information. Our package includes:
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Scoping priorities of key customers including HCPs and payers to focus proposition themes
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Developing value proposition framework including clinical, economic and patient outcome elements
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Testing value proposition with internal stakeholders and customers
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Building appropriate materials include slide deck and customer leave pieces